华润时代广场立面和室内设计，上海 / nendo

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该项目旨在对位于浦东的上海时代广场大楼进行更新。建筑包含2个地下楼层和9个地上楼层，总建筑面积约53200平方米，可容纳170家商户，包括时装店、生活用品店和各类餐厅等。

A renewal project of Shanghai Times Square, a commercial building in Pudong, Shanghai. With 2 basement levels, 9 floors aboveground, and a total area of approximately 53,200 square meters, the building is made to accommodate 170 tenants, including fashion brands, lifestyle shops, and various restaurants.

▼时代广场大楼外观，Times Square exterior view ©Takumi Ota

▼外墙细节，facade detailed view ©Takumi Ota

既有的建筑结构经历了多次重建和扩建，因此形成了曲折繁杂的交通空间，严重影响了建筑内部视野的通透性。虽然建筑中包含多个中庭空间，但其井一般的形状很难让人感受到楼层之间的联系。对此，建筑团队将首层的中央通道“拉直”并移动了扶梯的位置，让通往楼上的路径变得更加顺畅，从而提高了购物体验的连贯性。重新布局的中庭通过交通动线的微妙变化让视野由下至上层层展开，将顾客们的注意力引向顶部楼层。

▼设计草图，design sketch ©nendo

The existing structure had been much rebuilt and expanded upon, resulting in zigzagging traffic lines and exceedingly poor visibility through the building. While there were many atriums, their shape－reminiscent of wells－were not contributing to the sense of connection with the upper floors. And so first, we straightened the central passage on the ground floor to aid customers coming in from outside, while also relocating the escalators to secure circulation to upper floors for a smoother shopping experience. Then, the well-like atriums were rearranged to shift gradually, to unveil the view of the floors above the further one ventures by correlating the line of sight with the line of traffic, to create an environment that attracts shoppers to the upper floors.

▼中庭空间概览，atrium overall view ©Takumi Ota

▼重新布局的中庭为建筑内部视野赋予了通透性， the rearranged atriums have improved the visibility through the building ©Takumi Ota

这些基本的功能空间被重新组织起来，形成了剧场般的空间氛围。从售票处到门厅再到楼上的空间，场景的转换也与剧院的设计极为相似。通过有意地对结构进行分层，顾客们的视野也被吸引到场地中央，仿佛是从剧院看台望向舞台一般。购物者们扮演着观众的角色，将各种品牌、产品和活动收入眼底；与此同时，他们也作为室内元素的一部分，在舞台上进行着自己的“表演”。

Reorganizing these basic functions of a commercial facility resulted in a spatial configuration resembling a theater. The successive acts of passing through the ticket office and foyer, and then moving up to the upper floors to be greeted by a large theater, are extremely similar to the experiences found here. Theaters are also generally designed so viewers in any seat have a good view of the stage, and here too, the structure is deliberately tiered to draw the eye. The shopper plays the role of an audience, viewing numerous brands, products, and events, while simultaneously performing on the stage as part of the interior.

▼场景的转换仿照了剧院的设计，a spatial configuration resembling a theater ©Takumi Ota

▼礼宾处，concierge ©Takumi Ota

铝管构成的屏墙受到了舞台幕布的启发，“覆盖”在建筑立面和中庭的表面。这一设计语言同时也延续至主要的立柱和石砌的墙面。此外，建筑内部的隔墙、家具甚至灯光都融入了类似于舞台前庭的拱形意象，为空间增添了柔和与亲切的感觉。中庭处还设置了伸出的箱式休闲座位区以及像王室包厢般的VIP休息室。

Screens made of aluminum pipes were inspired by stage curtains draping over the building facade and atrium. An image mirroring the draping design was also applied on the main pillars and stone wall finish. Further, we took the arch-shaped motif framing the front of a stage, the proscenium arch, and actively applied it to partitions, furniture, and even lighting in anticipation of an added softness and intimacy to the space. Box seating break areas protruding out to the atrium and a royal box-like VIP lounge were also added.

▼铝管构成的屏墙“覆盖”在中庭的表面，screens made of aluminum pipes are draping over the atrium ©Takumi Ota

▼中庭立面细节，atrium facade ©Takumi Ota

▼休息区，seating area ©Takumi Ota

▼电梯厅，elevator hall ©Takumi Ota

▼室内细节，interior detailed view ©Takumi Ota

从让人联想到钢琴键盘的美食广场，到以聚光灯为主要元素的生活用品店楼层，室内设计中充满了各种与剧院有关的元素。最后，项目团队还设计了内部空间的标识系统，其图案借鉴了演出开始时幕布打开的场景。

From the food court evocative of a piano keyboard to a sundry shop floor with a spotlight motif, we filled the interior with multiple design elements reminiscent of a theater. Last but not least, the facility’s interior signage plan was designed imagining the parting of curtains as the performance begins.