华润时代广场立面和室内设计,上海 / nendo




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Appreciation towards nendo for providing the following description:


A renewal project of Shanghai Times Square, a commercial building in Pudong, Shanghai. With 2 basement levels, 9 floors aboveground, and a total area of approximately 53,200 square meters, the building is made to accommodate 170 tenants, including fashion brands, lifestyle shops, and various restaurants.

▼时代广场大楼外观,Times Square exterior view ©Takumi Ota

▼外墙细节,facade detailed view ©Takumi Ota


▼设计草图,design sketch ©nendo

The existing structure had been much rebuilt and expanded upon, resulting in zigzagging traffic lines and exceedingly poor visibility through the building. While there were many atriums, their shape-reminiscent of wells-were not contributing to the sense of connection with the upper floors. And so first, we straightened the central passage on the ground floor to aid customers coming in from outside, while also relocating the escalators to secure circulation to upper floors for a smoother shopping experience. Then, the well-like atriums were rearranged to shift gradually, to unveil the view of the floors above the further one ventures by correlating the line of sight with the line of traffic, to create an environment that attracts shoppers to the upper floors.

▼中庭空间概览,atrium overall view ©Takumi Ota

▼重新布局的中庭为建筑内部视野赋予了通透性, the rearranged atriums have improved the visibility through the building ©Takumi Ota


Reorganizing these basic functions of a commercial facility resulted in a spatial configuration resembling a theater. The successive acts of passing through the ticket office and foyer, and then moving up to the upper floors to be greeted by a large theater, are extremely similar to the experiences found here. Theaters are also generally designed so viewers in any seat have a good view of the stage, and here too, the structure is deliberately tiered to draw the eye. The shopper plays the role of an audience, viewing numerous brands, products, and events, while simultaneously performing on the stage as part of the interior.

▼场景的转换仿照了剧院的设计,a spatial configuration resembling a theater ©Takumi Ota

▼礼宾处,concierge ©Takumi Ota


Screens made of aluminum pipes were inspired by stage curtains draping over the building facade and atrium. An image mirroring the draping design was also applied on the main pillars and stone wall finish. Further, we took the arch-shaped motif framing the front of a stage, the proscenium arch, and actively applied it to partitions, furniture, and even lighting in anticipation of an added softness and intimacy to the space. Box seating break areas protruding out to the atrium and a royal box-like VIP lounge were also added.

▼铝管构成的屏墙“覆盖”在中庭的表面,screens made of aluminum pipes are draping over the atrium ©Takumi Ota

▼中庭立面细节,atrium facade ©Takumi Ota

▼休息区,seating area ©Takumi Ota

▼电梯厅,elevator hall ©Takumi Ota

▼室内细节,interior detailed view ©Takumi Ota


From the food court evocative of a piano keyboard to a sundry shop floor with a spotlight motif, we filled the interior with multiple design elements reminiscent of a theater. Last but not least, the facility’s interior signage plan was designed imagining the parting of curtains as the performance begins.

▼美食广场,the food court ©Takumi Ota

▼灯具细节,light fixtures ©Takumi Ota

▼标识设计同样借鉴了剧院的意象,the signage plan also used the image of theatre for reference ©Takumi Ota

▼洗手间,rest room ©Takumi Ota

▼空间细节,details ©Takumi Ota

photographer: Takumi Ota
design collaborator: NOMURA Co.,Ltd.

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