森林奇境，重庆 / 立品设计

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工作、家庭等多方压力带来的身心疲惫和过度消耗是当代中国都市年轻人的普遍生活状态。而流行的夜店、KTV、电子游戏等减压休闲活动也在消耗着他们的剩余能量。源于中医足疗法的、拥有千余年历史的传统足浴疗养，或许是个快速回血充电的新思路。

Young urbanites in China are generally suffering from mental and physical exhaustion brought by various pressures, such as from work and their families. In addition, nightclubs, karaoke, video games and other de-stressing and entertainment activities are consuming their remaining energy. Traditional foot bath therapy, which originates from Traditional Chinese Medicine and has a history of more than a thousand years, may offer them a new option for quick refreshment.

▼室内空间概览，view of the interior space ©汪敏杰

对于一个面向年轻人的全新休闲养生品牌而言，首要任务就是跳脱消费者对行业的刻板印象，实现具有区隔化的足浴消费体验升级。设计团队选择独角仙作为品牌的icon形象，因为它是治愈、能量和生命力的象征。延展出适应印刷、屏幕、立体装置等不同媒介的完整形象，并贯穿线上和线下终端，共同讲述旅行者在沙漠中长途跋涉至绿洲，并最终在独角仙的指引下找到奇境（Wonderland）的故事；就像都市青年带着生活压力进入森林奇境，通过足浴和SPA放松身体、治愈精神的过程。

FOREST FOR REST is a new leisure & wellness brand, which is mainly targeted at young generations. As approaching the project, the primary task was to shake off customers’ stereotype of the industry by upgrading foot spa experiences. So as to covey the idea that traditional foot bath could also be cool and become a new fashion. The design team chose Hercules beetle as the icon of the brand, since it symbolizes healing, energy and vitality. Its image is extended to print materials, screens and three-dimensional installations in a holistic manner. It is widely applied to the offline space and online APP, to tell the brand story where travelers encounter an oasis after a long, arduous journey in the desert and eventually find a wonderland under the guidance of the Hercules beetles. It’s just like the process where stressed young urbanites enter this space, in which their body and mind are relaxed and healed by foot bath and spa experiences.

▼分解轴测图，exploded axonometric ©立品设计

通过对足浴及SPA服务环节的调研，结合空间功能布局与动线设置，设计师让消费者的体验流程和品牌故事在空间中交错呼应，共同构建完整的品牌形象和体验场景。探店小册子及线上小程序，两者都帮助增强门店的服务功能；除此之外，应用物料与周边产品也从不同维度加深品牌印记。

Based on the research on the industry, the service process is redesign together with the store floorplan, so as to integrate costumers’ journey and the brand story, the echo of which throughout the space and create an immersive experience. The brochures and online APP act as guidance that help to complement offline foot bath and spa services. In addition, supportive materials such as tote bags, cups, slippers and umbrellas also intensify the identity of the brand.

▼帮助人了解空间的小册子，brochure helping visitors to understand the space ©立品设计

门店位于当地最热门步行街的三楼，从直梯上楼直接进入店面。入口处有意设计了多个弧面墙体，以多重路径引导消费者进入更深处的空间，将“探寻”作为森林奇境体验的第一个环节。同时整体造型也回应了山城独特的地貌特征，让重庆当地人或慕名体验足浴服务的外地游客都能获得共鸣。墙体之间放置了品牌周边产品的售卖展柜，外观是沙漠绿洲中给旅行者带来惊喜的藏宝箱。

The project is situated at a popular pedestrian shopping street in Chongqing. Set on the third floor of a shopping mall, the space can be directly reached via elevators. The entrance area features several curved walls, providing customers with multiple paths to enter the inside areas. It refers to the desert in the beginning of the journey to explore the forest wonderland. The layered curve shapes echo the city’s unique mountainous terrain, so as to resonate with both the local customers and those from other cities. The showcase for displaying and selling related products is placed beside the curve walls, looking like a treasure box that brings a surprise to travelers in a desert oasis.

▼接待区，reception ©汪敏杰

▼入口处的绿洲餐厅，oasis cafe at the entrance ©汪敏杰

▼弧形墙面和装置创造戏剧性的空间，curved walls and installations creating a theatrical space ©汪敏杰

▼墙体间的物料区，exhibition podiums between the walls ©汪敏杰

进入等候区，光线柔和的空间帮助到店客人调整情绪；装置和灯光共同营造恰到好处的神秘感和戏剧性，让排队等待变得不那么枯燥。当客人准备进入房间时，会先前往换鞋区，以月光下的滩涂为概念呈现梦幻和诗意的场景。一方面用曲线型的半围闭座位进行视线阻挡，缓解公共区域换鞋的尴尬感受；另一方面通过氛围的渲染对消费者发出预告，提示即将到来的足浴和SPA体验。

Entering the waiting area, customers will be calmed by the soft light. The art installations and light together produce a mysterious and dramatic ambiance, which makes waiting experience stress-free and even enjoyable. Before entering the foot bath and spa rooms, consumers will change shoes first. Based on the concept of “moonlight shallow”, the shoe changing area presents dreamy and poetic scenes. Curved and semi-enclosed seats are set to block the sightline and alleviate the embarrassment of changing shoes in the public area. On the other hand, the designers created an immersive atmosphere, which is a prelude and hint of the upcoming foot bath and spa experiences.

▼等候区，waiting area ©汪敏杰

▼梦幻诗意的换鞋区，changing area with a dreamlike and poetic feeling ©汪敏杰

▼幻彩矿洞，连接房间的走廊，colorful corridor connecting the rooms ©汪敏杰

与公共空间不同，房间的设计更强调舒适度、私密性和”去装饰化“。极简纯粹的空间配合专业的灯光设计，让消费者真正放松并沉浸其中。而SPA房间的浴池上方使用磨砂玻璃，内嵌LED屏幕持续播放树荫斑驳的光影动态效果。

Unlike public areas, rooms were designed with a greater emphasis on comfort, privacy and simplicity. The pure and minimalist spaces, together with professional lighting design, enable customers to completely relax and immerse themselves in the spatial ambience and services. In spa rooms, frost glass is installed above the tub, with the embedded LED screen continuously displaying mottled light and shadows.

店面的另一个入口是商场内的手扶梯，以镀彩锌材质包裹形成整体的洞口形态，创造故事主线之外的彩蛋空间。

The secondary entrance of the space is connected to the escalators in the shopping mall. Finished with colored zinc plates and featuring a cave-like form, it’s a surprising bonus space.

项目名称：Forest for Rest 森林奇境
项目地点：中国重庆
项目面积：2700㎡
设计公司：立品设计
设计总监：郑铮 Zen
项目经理：尤东芝
形象策略及体验流程：陈常CC、陈策御、洪加路
视觉设计：陈策御、颜林雄
空间设计：姚丁凌、姚振宇、谭焱芝、杨舒茗+
装置设计：龚乐诗、陈李伟、李因杰、梁明灏、黄杰宁
动画视频深化：TK@ 广州星象文化传播有限公司
空间摄影：汪敏杰

Project name：FOREST FOR REST
Location: Chongqing, China
Area: 2,700 m²Design firm: Leaping Creative
Design director: Zen ZHENG
Project manager: Dongzhi YOU
Image strategy & experiential process: CC CHEN, Evan CHEN, Jialu HONG
VI design: Evan CHEN, Linxiong YAN
Spatial design: Dingling YAO, Zhenyu YAO, Yanzhi TAN, Shuming YANG
Installation design: Lesi GONG, Liwei CHEN, Yinjie LI, Minghao LIANG, Jiening HUANG
Animation: TK@ MAXEL MEDIA
Photos: Minjie WANG